No time for user research? Methods for creating user-centered products without holding up the process.

Jenny Shirey (Citrix)

Short workshop - in English

Approved_talk approved

We all want to make products that are developed with our users’ needs in mind. But when it comes to user research, many teams view it as too time consuming. After all, when we’re dealing with tight deadlines and a long list of features that have to ship, who has the time to develop a study, recruit users, and analyze the results? Instead, we often end up not even talking to users. This leads to usability problems, or worse, spending weeks or months working on features that our audience doesn’t even want or need.
I believe that it doesn’t have to be that way—talking to users doesn’t have to be a time-consuming, formal process led by trained researchers. Getting insights and feedback from users can be done by anyone in a short amount of time.
In this workshop, I’ll share several simple but effective research methods that I’ve used in the past while working on software products and apps. Participants will learn about the methods and then practice them in small groups. Finally, we'll wrap up by talking about how to quickly sift through the data and pull out relevant insights. This practical and fast-paced workshop will give you ways that you can check in with your own users, which will ultimately help you to develop more useful, usable, and desirable products.
Primarily for: Developers, Tester/test leads, Project managers, Architects, Security professionals, Product developers, Managers, Scrum masters, Agile coaches, Designers

Participant requirements: Just a notebook and pen or pencil for taking notes. Computers will not be used.