Recognise a Zombie Persona Apocalypse...

Michael Rawling (

Short workshop - in English

Approved_talk approved

...and how to eradicate Zombie Personas without a 12 gauge!

Are User Personas haunting you? Did your team create some personas at the start of your project but then never use them? Are they fading stuck up on a wall somewhere, technically now just dead weight...irrelevant, moaning...’braiinssss’!!


User Personas really help product teams to have productive user-centric conversations with stakeholders that shift away from debating personal opinions into decision-making, based on proven user research - but personas can have a bad reputation though no fault of their own - formulated on shallow bases, being used, abused and left to rot after the intial excitement at the start of a project.

Mike Rawling, a ux veteran of many apocalyptic projects, will share his tried and tested experience of how you can work with personas in a pragmatic way that fits into the world of Agile without compromising either UX or XP/Agile or Lean principles.

Attendees will come away from this session with a firm grounding in how to create and keep alive your User Personas in your Agile/Lean/XP process so they continue to serve as a useful reference for  your team and stakeholders throughout the life of your product.

The session will end with prizegiving including Best Persona of the day!


Stand fast against the Zombie Persona Apocalypse!


Primarily for: Developers, Tester/test leads, Project managers, Architects, UX specialists, Security professionals, Product developers, Managers, Agile coaches, Designers, Others

Participant requirements: Just bring your notepads!